I worked closely with Red Chip Poker for 4 years to grow and maintain their leading position in the poker training industry. I was brought on in 2016 to assist with a variety of marketing tasks. That role grew to working with them full-time as my only client, overseeing the majority of the company’s operations.
We got a lot done:
• Attended the World Series of Poker in Las Vegas four times, twice with official press credentials
• Produced and marketed a very successful new subscription-based online course, increasing revenue substantially
• Managed projects across all departments with over a dozen team members, freelancers and collaborators
• Hosted and produced over 100 episodes of the Red Chip Poker Podcast, downloaded over one million times
• Worked with web developers on site security, maintenance, and improvements to UI/UX
• Automated email marketing, managed and optimized a large email list, wrote over 100 emails
• Designed infographics and PDFs for marketing funnels that boosted traffic and captured email addresses
• Produced and managed social media content across all channels
• Created a detailed style guide to make branding consistent across all channels and all design team members
• Established a customer service department with Groove, hired & trained staff, wrote dozens of canned replies
• Hosted and produced a dozen vlogs documenting my study of poker and trips to casinos to play
• Appeared on Live At The Bike, a popular web-based, livestreamed poker show
Technologies Used
- Adobe Creative Suite
- Groove
- WordPress
