I started a TikTok account for passionate geopolitical pundit and world peace advocate Gerald Celente and built it up to 10,000 followers and over 1M views within two and a half months (this was in the earlier days of the platform when doing so was significantly harder to achieve). This qualified the account for monetization.
I posted videos on a nearly daily basis, each one edited by hand to include attention-grabbing transitions and graphics, and adding captions. Geopolitical domain expertise was necessary, as I was tasked with curating the best clips from a weekly podcast. I also pulled clips from mainstream media, carefully applying my detailed knowledge of copyright and free use to ensure no legal liability.
Due to the sensitive topics covered and an obscenity-laced delivery, one of the biggest challenges was ensuring the clips did not get the account flagged for a ban. Indeed, some time after I was dismissed to bring the project in-house, the original account was taken down by TikTok.
Technologies Used
- TikTok
- Adobe Creative Suite
