I produced a course teaching musicians how to make money.
Photography, design, writing and marketing for big cigar retailer.
Given a free car & gas by Ford to be a viral video marketer.
I design and develop WordPress websites for small- to medium-sized businesses. By combining my extensive background in web development, design and digital marketing, I am able to offer unmatched value to my clients. There are few people with all the skills necessary for solo production of a successful website from scratch to launch — this is my specialty.
I run an music management company for a small group of very talented artists in the Hudson Valley. I manage production budgets and schedules, produce marketing material, license music and consult on business and legal matters.
I have written professionally for over 15 years. My recent technical writing experience includes 6-figure web development proposals and detailed functional specifications. I also produced SEO-optimized marketing content for business websites and blogs. I wrote hundreds of arts and entertainment features for an assortment of periodicals including Chronogram, Tattoo Magazine, Altercation, Garageband.com, Music Supported Here, Woodstock Times, Kingston Times, and Alm@nac.
Produced custom-developed websites and apps for large national and international business, agencies and startups. Managed client accounts and production schedules. Produced information architecture, wireframes, marketing and content strategy. Authored and closed proposals for big-budget projects and produced technical documentation thereof.
Led as critical member of a team managing a high-volume, high-margin, multi-million dollar eCommerce operation. Saved company $250,000 annually by bringing design and photography department in-house. Produced and designed product catalogues and digital marketing campaigns, increasing gross revenue by thousands per month. Supervised web developers and production team. Wrote employee job handbook. Daily coordination with C-suite and department heads was required.
Acted as viral marketing “agent” for Ford’s pioneering social marketing campaign that drew over 6.5 million YouTube views and 3.3 million Twitter impressions. Represented Ford in major market press interviews and appearances, and produced videos chronicling our sponsored adventures.
Listened to thousands of music tracks from independent artists and classified with extensive metadata for production music licensing service Pump Audio (since acquired by Geddy Images).
As editor of the GarageBand.com newsletter, I interviewed dozens of up-and-coming independent musicians, wrote hundreds of brief articles and assembled in HTML for an email marketing campaign that regularly reached over 100,000 fellow musicians. Shortly after my departure, iLike was acquired by MySpace.
Earned my black belt in production and design as a fiercely deadline-driven graphic artist working 12+ hour shifts. Designed hundreds of newspapers and thousands of advertisements. Helmed the company’s challenging and ultimately successful online transition throughout the 00s.